Advances in Social Sciences Research Journal (ASSRJ) is an international peer reviewed open access bi-monthly on-line journal published by the Society for Science and Education United Kingdom. The journal encourages the researchers and practitioners to publish their research work with an objective to widely share their thoughts, ideas and findings beyond physical boundaries. Theoretical & empirical research articles, reviews and case studies related to all the field of social sciences are welcomed for publication after careful reviews and recommendations from subject experts. Advances in Social Sciences Research Journal (ASSRJ) aims to provide a platform for researches and professionals to publish and get credit of their innovative research work. It appreciates the theoretical and empirical research in all the fields of knowledge related to social sciences particularly; Accounting and Finance Advertisement Behavioral Sciences Business Management Contemporary business, issues Contemporary marketing & Finance issues Cultural studies Developmental economics Economics Econometrics Entrepreneurship and small business management Finance Human Resource Management Marketing Management Sciences Operation and Production Management Organizational Behavior Portfolio management Research Methods in Business Social ethics in various societies