Journal Details

Description

The Journal of Marketing and Sales Management is a peer reviewed journal presenting latest and outstanding papers covering the broad areas of Marketing and Sales Management. The objective of this journal is to bring together and share sales and marketing interests from different disciplines around the world. Focus and Scope cover (but not limited to): Economic Analysis Marketing Management Sales Mgmt, Communication Financial Management Product & Brand Management Consumer Behaviour Distribution & Logistics Knowledge Management Advertising & Sales Promotion Industrial Marketing Management in Action - Social, Economic & Ethical Issues Customer Relationship

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